Commercial Propositions Lead

Define and deliver customer facing propositions for Co-op Wholesale partners in a channel segmented way. This role is accountable for crafting commercial propositions, leading price and format strategies, generating market insights and diving promotional and operational excellence. 

• Develop targeted commercial propositions that reflect deep customer and channel insight, ensuring relevance, competitiveness, and alignment with Co-op’s purpose and values.
• Ensure strategic alignment of pricing and ranging plans, tailoring them to wholesale partner needs and market dynamics to maximise customer success and commercial performance.
• Collaborate with cross-functional teams—including trading, supply chain, marketing, finance, and digital—to deliver commercially robust and operationally deliverable solutions.
• Use data and market intelligence to inform proposition decisions, optimise pack formats, and drive promotional innovation that enhances customer experience and profitability.
• Lead the creation and execution of customer trade plans, ensuring promotional activity is aligned with strategic goals and delivered with excellence.
• Contribute to a culture of accountability and agility, working closely with colleagues in the proposition community to share insights, solve problems, and continuously improve.
• Empower and support team members by providing clear strategic direction, decision-making frameworks, and access to resources that enable effective planning and delivery.
• Coach and develop colleagues, encouraging experimentation, learning, and growth to build capability and confidence across the team.
• Champion inclusivity and belonging, fostering an environment where colleagues feel safe, valued, and able to be themselves—contributing fully to Co-op’s vision.
• Deliver solutions that reflect Co-op’s commitment to fairness, community, and customer care, helping build long-term partner relationships and sustainable growth

• Vision and belief – ensuring Co-op’s purpose and values are embedded in every proposition.
• Driving innovation – using data and insight to create fresh, customer-led solutions.
• Co-operation – working cross-functionally to deliver aligned and effective strategies.
• Developing others – coaching colleagues and fostering a culture of learning and growth.
• Successful transformation – delivering solutions that support long-term commercial and operational excellence.
• Endless inclusion – creating an environment where everyone feels valued and can contribute fully.

• Own the development of strategic pricing and ranging plans for each wholesale customer, ensuring propositions are tailored, competitive, and commercially robust.
• Develop and deliver targeted propositions that reflect customer and channel insights, with full accountability for their commercial viability and operational feasibility.
• Act as the strategic lead for customer trade plans, setting promotional direction and ensuring alignment across trading, supply chain, and marketing functions.
• Leverage market and data insights to inform proposition decisions, optimise pack formats, and drive promotional innovation.
• Collaborate cross-functionally to ensure proposition strategies are executed effectively, with the authority to influence and align stakeholders across the business.
• Drive margin and operational efficiency through proposition design, balancing customer success with profitability and service excellence.
• Lead and empower their team to plan and deliver long-term strategies, providing clear vision, decision-making frameworks, and access to resources.
• Coach and develop colleagues, fostering a culture of learning, experimentation, and growth within the proposition community.
• Champion inclusivity and belonging, creating an environment where all colleagues can thrive and contribute to Co-op’s purpose and values.

• Strategic Thinking – to shape long-term, customer-led propositions that align with business goals. 
• Commerciality – to ensure propositions are financially viable and deliver margin and growth. 
• Analytical Thinking – to interpret customer, channel, and market data to inform decisions. 
• Stakeholder Management – to collaborate effectively across trading, supply chain, marketing, and finance.  
• Influencing – to gain buy-in and drive alignment across cross-functional teams. 
• Communication – to clearly articulate proposition strategies and decisions to varied audiences. 
• Customer Focus/Service Delivery – to ensure propositions meet partner needs and enhance customer experience. 
• Project Management – to lead the development and execution of trade plans and promotional activity. 
• Initiative – to proactively identify opportunities, solve problems, and drive continuous improvement.

Accountability

• Delivery of specialist work based on subject matter expertise, or leadership of large, complex teams.
• Responsible for developing the right capabilities either individually or within their team, enabling work to be delivered effectively.
• Manages team delivery in accordance with agreed budgets.

Impact

• As a people-leader, takes responsibility for the delivery of work over shorter timeframes, contributing to achievement of the team's annual plan - empowering their team to deliver discrete pieces of work based on agreed processes.
• As an individual contributor, provides thought leadership to help shape the team's response to challenges, and approach to delivery of the short-term plan.
• Supports and promotes a culture of inclusivity through the actions they take.

Co-operation

• Contributes to short-term planning within the team and collaborates with peers to deliver great work that enables the team to succeed. 
• If an SME, collaborates with other teams proactively to ensure their expertise helps leaders make the best decisions for Co-op.