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Customer Propositions Lead

Scunthorpe

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Job ID 1060051 Job Category Wholesale Hours per Week 37.5 Salary Work Level 5

Date posted 10/14/2025

Please note this is an OD vacancy. This means that only impacted at risk colleagues will be considered in the recruitment process, please therefore ensure you answer yes when asked this screening question. Anyone who applies that is not at risk will either have their application declined, or if the vacancy remains unfilled, will be considered following a round of internal and external advertising.

Purpose	Create trade and activation plans for specific customers. This role is accountable for leveraging customer insight to define impactful trade plans, specific to segmented Wholesale channels, to deliver growth and loyalty, and ensuring strategic alignment and profitability.
Reports to	Proposition Lead	Line Manager of	0
Contribution	Create customer-specific trade and activation plans that are insight-led, strategically aligned, and designed to drive growth, loyalty, and profitability. Leverage customer and market insight to define high-impact promotional activity that resonates with wholesale partners and end customers. Champion customer obsession and channel expertise, ensuring trade plans reflect the unique needs of each customer and deliver a differentiated experience. Ensure trade plans are market-leading and commercially sound, balancing innovation with operational feasibility and financial performance. Collaborate cross-functionally with trading, supply chain, marketing, finance, and digital teams to ensure seamless execution and alignment across channels. Drive strategic alignment between customer needs and business objectives, ensuring trade plans contribute to Co-op’s wider commercial and ethical goals. Optimise promotional effectiveness by using data and performance insights to refine mechanics, timing, and execution. Contribute to a culture of continuous improvement, sharing learnings and best practices across the trade planning community. Support Co-op’s purpose and values by delivering trade plans that reflect our commitment to fairness, community, and customer care.
Behaviours	Championing Co-op – promoting Co-op’s values through customer-focused trade plans. Future focussed – using insight to anticipate customer needs and market trends. Driving innovation – designing promotional activity that’s fresh, impactful, and commercially effective. Co-operation – collaborating across teams to deliver seamless execution. Speaking up – representing the customer voice in planning and decision-making.
Empowered to	Own the creation and delivery of customer-specific trade and activation plans, ensuring they are insight-led, strategically aligned, and commercially impactful. Make decisions on promotional mechanics, timing, and execution, tailored to customer needs and channel dynamics. Leverage customer and market insight to shape trade strategies that drive growth, loyalty, and profitability. Champion customer obsession and channel expertise, influencing cross-functional teams to prioritise customer relevance in planning and execution. Lead cross-functional collaboration to ensure trade plans are operationally feasible and aligned across trading, supply chain, marketing, and finance. Optimise promotional effectiveness by analysing performance data and refining future plans based on learnings. Drive strategic alignment between customer trade plans and Co-op’s wider commercial and ethical objectives. Contribute to continuous improvement in trade planning processes, tools, and team ways of working. Represent the customer voice in planning forums, ensuring their needs are reflected in decision-making and execution.
Capabilities	Strategic Thinking – to shape long-term, customer-led propositions that align with business goals. Commerciality – to ensure propositions are financially viable and deliver margin and growth. Analytical Thinking – to interpret customer, channel, and market data to inform decisions. Stakeholder Management – to collaborate effectively across trading, supply chain, marketing, and finance. Influencing – to gain buy-in and drive alignment across cross-functional teams. Communication – to clearly articulate proposition strategies and decisions to varied audiences. Customer Focus/Service Delivery – to ensure propositions meet partner needs and enhance customer experience. Project Management – to lead the development and execution of trade plans and promotional activity. Initiative – to proactively identify opportunities, solve problems, and drive continuous improvement.
Work Level Descriptor	Accountability Delivery of specialist work based on subject matter expertise, or leadership of large, complex teams. Responsible for developing the right capabilities either individually or within their team, enabling work to be delivered effectively. Manages team delivery in accordance with agreed budgets. Impact As a people-leader, takes responsibility for the delivery of work over shorter timeframes, contributing to achievement of the team's annual plan - empowering their team to deliver discrete pieces of work based on agreed processes. As an individual contributor, provides thought leadership to help shape the team's response to challenges, and approach to delivery of the short-term plan. Supports and promotes a culture of inclusivity through the actions they take. Co-operation Contributes to short-term planning within the team and collaborates with peers to deliver great work that enables the team to succeed. If an SME, collaborates with other teams proactively to ensure their expertise helps leaders make the best decisions for Co-op.