Purpose | Define, deliver and lead customer-facing propositions for Co-op Wholesale partners. This role is accountable for crafting commercial propositions, leading pricing and format strategies, generating market insights, and driving promotional and operational excellence for a segmented customer base. |
Reports to | Head of Customer Proposition | Line Manager of | Commercial Propositions Lead x1 Customer Propositions Lead x1 Propositions Assistant x 1 |
Contribution | - Craft compelling commercial propositions tailored to wholesale segment needs.
- Lead the development of pricing, ranging, and format strategies that unlock customer success.
- Generate actionable market insights to inform strategic decision-making.
- Set and oversee customer trade plans, ensuring promotional excellence and operational alignment.
- Drive margin and operational proposition strategies to deliver best-in-class service and profitability
- Leverage data-driven insights to unlock profitability through pack optimization, promotional innovation, and supplier collaboration.
- Act as a transformational leader, fostering a culture of accountability, agility, and commercial impact.
- Empowers and enables their team to create and deliver long-term plans, setting a clear vision alongside decision-making parameters -providing resources, advice and help to enable their planning and delivery.
- Leads as a coach to develop their teams and grow their people, enabling others to experiment, learn and grow.
- Creates a Co-op culture of inclusivity which allows colleagues to be themselves always, where everyone can reach their potential.
- Support Retail & Sales team with sales material to enable propositions to be executed flawlessly in market.
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Behaviours | - Co-operation – My team and I excel at wise and effective collaboration by identifying internal expertise to create opportunities for all teams and departments to connect, in order to achieve and surpass strategic business goals.
- Future Focused – I actively encourage my team to share information, insights and trends. I inspire them to focus on revenue growth, member value, market impact and community benefit, ensuring that they align their strategies and activity to maximise profitability.
- Inspirational Communicator - I communicate in a clear, concise, appropriate, memorable and inspirational manner that engages others and encourages them to trust me. I listen to others first to understand
- Endless Inclusion– I make time to ensure that my team is known for influencing positive, inclusive change throughout Co-op. I help others to understand how bias can affect decision making and how different opinions can help to come to better decisions. I share relevant and meaningful insights from the external market to unlock creativity, capture opinions on inclusion and shape training within the organisation.
- Developing Others (EXPERT) - I take full responsibility for the performance management, coaching and mentoring of my team, unlocking their full potential and developing individuals to be their best. I personalise the development journey for each, creating development plans based on an understanding of their personal intent, personality and the organisations requirements to encourage development, and to ensure the right development takes place.
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Empowered to | - Own the development and delivery of commercial propositions tailored to wholesale partner needs, with full accountability for their strategic, financial, and operational success.
- Set and lead pricing, ranging, and format strategies, making decisions that directly impact customer satisfaction, profitability, and market competitiveness.
- Define and oversee customer trade plans, ensuring promotional activity is aligned with business goals and executed flawlessly across channels.
- Leverage market and data insights to inform strategic decisions, drive innovation, and unlock margin opportunities through pack optimisation and supplier collaboration.
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Capabilities | - Ability to build strong working relationships with key contacts/stakeholders across the organisation
- Great communicator across all channels – with proven experience of translating technical / complex matters into simple and accessible language
- Significant knowledge and experience within trading
- Inspiring Communication – ability to inspire a team to deliver the trading plan through clear deliverables
- Listens to others and acts as a voice for the trading team
- Be open to new ideas and new ways of doing things
- Strong financial acumen
- Leadership – ability to engage, inspire and motivate colleagues within reporting line and across the wider Co-op
- Be able to create a ‘one team’ mentality to drive cross functional working and cross pollination of ideas and ways of working
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Work Level Descriptor | Accountability - Contributes significantly to medium-term strategic planning for the function, ensuring alignment of activity within their own team.
- Plans and co-ordinates work within a team, ensuring the right capabilities are in place to deliver effectively now and in the future, and responding to change that impacts on their area of responsibility.
- Manages team delivery in accordance with agreed budgets.
Impact - Acts as a voice for their wider team, advising senior leaders to ensure challenges, learnings and opportunities experienced across the business inform strategic decision-making.
- Empowers and enables their immediate team to deliver the short-term plan within clear decision-making parameters, providing resources and guidance to support them.
- As an individual contributor, provides thought leadership to help shape the function's response to challenges, and approach to delivery of the medium-term plan.
- Creates a Co-op culture of inclusivity which allows colleagues to be themselves always, where everyone can reach their potential.
Co-operation - Collaborates with peers to deliver great work that enables the function to succeed. Co-operates with other teams and SMEs to get to the best outcome for the Co-op in their work.
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